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Marketing would be much more effective if ….
there was greater focus on the target customer as opposed to marketing campaigns. A few weeks ago I tweeted a nice little play on words … Here is the problem with the current state of affairs within...
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7 Steps to Keep Up with the Demands of Marketing Evolution
Whether it is the result of digital, interactive, or social media, or simply the heightened knowledge and skepticism of consumers, effective marketing must evolve. Some traditional marketing tactics...
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Why Social Marketing Must be a Commitment by Top Leadership at a Company
A few weeks ago I wrote an article aimed at the social media manager suggesting how they can “Drive Social Media Adoption at Their Company.” This article was motivated by the abundance of comments and...
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The Plight of a Customer Centric Company
Let’s face it. Brands have lost some degree of their perceived position as a result of social technologies that allow the target audience to strongly affect brand reputation. More than anything else,...
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Why There is Still Social Marketing FUD
Social Marketing FUD – Fear, Uncertainty, Doubt. Are you one of millions that still suffer from social marketing FUD. It is no wonder. In the past couple of weeks my social practice has led me to...
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The Future of Social Marketing – It Might be Going in the Wrong Direction
We are at that time of the year where everyone will start to make his or her predictions for the coming year. I am not here to be viewed as the great prognosticator but rather I do hope to get social...
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All You Should Know About Social Marketing to Be Successful
I have been blogging now for five years on the topic of social media and social marketing. I have shared a great deal of information with regards to social best practices, case examples, integration,...
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Top 7 Reasons Why Brands Fail at Social Media
“Well, the results are in. Social is doing a pathetic job of turning readers into customers. After all the hype has settled…after all the stock clamoring has died down, the truth is staring us in the...
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4 Investment Musts for Social Media Success
As I talk to many new and potential clients I am constantly reminded that most companies do not know what it takes to be successful using social media. I think we are finally at the point where most...
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Getting Social to Work at Your Company
I think one of the most difficult things for true social marketing professionals is to implement a successful social strategy and plan at their company. As I engage and converse with a number of social...
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5 Lessons I Learned at High School That Every Executive Leader Should Exercise
Fall is upon us, and brings new seasonal rituals. The start of the school year marks a time for greater regiment in family activities. Certainly this is the case for The Goldner family. The complexity...
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The Corporate Culture Trait That is Perfect for Social Marketing Success
I was interested in pursuing a professional position that I thought was an excellent match for me. The position was leading the service group for a social media platform company. Coincidentally, at the...
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The Changing Style of Successful Leaders
In my career, I have seen significant change in successful leadership styles. (I’ll get to that in a bit.) The first thing I do when wanting to address “leaders” and “leadership” is to establish a base...
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Great Marketers are Perpetual Students
In my career, I have been on many job interviews. There is one question that is often asked … the usually uncomfortable “What is the area that you need the most growth or development in?” I am not...
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Can Marketers Learn Something from The Pope?
Yes. I actually asked that question with sincerity. This might be my most bizarre blog article yet. I am not a Catholic or Christian. Heck, I am not even religious. I am a non-practicing Jew that is...
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The New Way of Getting People Motivated to Do What the Brand Wants
I get it – marketing is all about getting your target audience to move in a direction that is beneficial to the brand. It is a company initiative that must turn measureable results. It is a business...
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How You Can Soar
For the past couple of months I have struggled. I often get this way from the greyness brought on by the months of January and February. Lack of Vitamin D naturally produced by the body from the sun....
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10 Attributes of Leaders and Leadership
Leaders drive the success of others around them as opposed to focusing on their own success. ~ Steve Goldner The growth and development of people is the highest calling of leadership. ~ Harvey S....
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Is Passion Always a Good Thing?
Passion – it could be a most positive factor in the workplace, BUT it could also be extremely detrimental. Passion – “intense, driving, or overmastering feeling or conviction.” (Source). Passion might...
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The Rubber Band Effect – The Art of Marketing Success in a Corporate World
I recently read an article on Ryan Reynolds and his marketing approach to Aviation Gin. The article is a good read, but has an implicit key takeaway worth highlighting. Accolades for Reynolds...
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